The AI GTM Engineer Programme. I pair with a designated Champion in your team to coach, build and ship together. By month six you've got AI systems running in production, a Champion who can keep building, and proof in the only metric that matters: sales velocity.
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If the only AI capability in your business walks out the door at the end of a project, you've built nothing that lasts.
Agencies and consultants build something, ship it, and leave. Six months later your team can't extend it, fix it, or build the next one. You're back at zero, hiring another contractor.
Your team wants to build with AI. But moving from a certificate to a working production system is a different game. They need someone in the trenches with them, not a Loom video.
Buying tools and running pilots looks like progress. It isn't. The only thing that counts is whether sales velocity moved. Most AI GTM projects can't point to a single metric they shifted.
I'm a 3x CRO who's spent the last two years building production AI workflows for revenue teams. The goal isn't to be a permanent dependency. It's for one of your team to be a great AI GTM engineer by the end of this. So that's what we build toward.
Every system we build together targets at least one of these four metrics. If we can't tie it to one of these, we don't build it.
More qualified opportunities entering the funnel.
More of what's in the funnel converts to revenue.
Deals close faster, so cash arrives sooner.
Each closed deal is worth more.
Six months. At least two systems live in production. A Champion ready to drive on without me.
BASE diagnostic to find the highest-leverage opportunities. We agree which sales velocity metric we're moving and who your Champion is.
I pair with your Champion to scope, build and deploy the first AI system. They drive, I coach. Live in production by month three. We start measuring impact on the target metric.
Same loop, more of it on them. They drive, I review. Second system live. Two systems now compounding into the velocity metric.
Capability transferred. Two systems in production. Velocity metric demonstrably moved. Your business has an internal AI GTM engineer who can keep shipping.
Running alongside throughout: monthly AI proficiency training sessions for your wider GTM team, so the whole function is levelling up as your Champion builds.
Mark has a rare ability to cut through the noise on AI and focus on what actually drives revenue. His combination of 20 years of commercial leadership and hands-on technical skills means you get strategy that's grounded in reality, and systems that actually work.
Working with Mark transformed how we approach our go-to-market. He doesn't just advise. He builds. Within weeks we had AI workflows running that would have taken us months to figure out ourselves. The impact on our pipeline was immediate.
Most consultants hand you a deck and wish you luck. Mark builds the thing, embeds it in your team, and sticks around until it's delivering results. That's rare. His understanding of both AI capabilities and revenue team dynamics is what makes the difference.
What Mark doesn't know about AI for GTM teams isn't worth knowing. He's given me so much practical guidance and always focussed on the pragmatic side of what impact will this drive.
20 years leading commercial teams at high-growth companies.
Pipeline generated
CRO at VC-backed and bootsrapped startups
Years in commercial leadership
Speaking and running workshops on GTM, AI, and pipeline generation.
The honest comparison between hiring a GTM engineer, doing nothing, and running the programme.
£120k+ base, plus NI, pension, benefits, a 20-25% recruiter fee, and 6-12 months of vacancy and ramp time before they're fully productive.
Source: The Signal Club, 2026. Versus just 3-7% across all B2B SaaS. The fastest-growing teams are 10x more likely to have built this capability in-house.
More than they want job security guarantees (Predictive Index, 2025). Your best person is already learning AI on their own time. The question is whether they do it with you or somewhere else.
One designated Champion paired with me directly. Two AI systems built and deployed. Monthly AI proficiency training for the wider GTM team. A measurable shift in sales velocity by month six.
Not ready for a full programme? I also run a 30-day AI GTM Sprint as a smaller entry point. One focussed problem, one working system, no long-term commitment. Useful for teams who want to test the approach before going deeper.
Book a 30-minute discovery call. We'll talk about your team, your velocity metrics, and whether the programme is the right fit.
Book a Discovery Call